Pay Per Click Advertising Sets Off Trademark Lawsuit
Posted in Internet Legal matters on Jul 3rd, 2008
A lawsuit filed by NameSafe against LifeLock raised a fascinating issue yesterday. Are trademarked names protected when it comes to pay per click advertising.
The suitwas launched in the Middle District of Tennessee, where NameSafe is headquartered, and alleges that Lifelock attempted to steal the trademark and diverted traffic from NAMESAFE.com A NameSafe press [...]